Highway of Heroes Tree Campaign
Quarterly Meeting

September 30, 2020 11:00 AM

Meeting Minutes


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Highway of Heroes Tree Campaign Agenda:

 

1. Fundraising Updates

- Funds raised to date & updated $10M budget highlights (Mike)

- Strategy for last 3 months of 2020 - laser sharp focus on individuals and foundations (Rebecca)

- Reiterate the need for spending requirements to be met so as to not put future funding commitments at risk and to ensure we generate all stats required for sponsor reporting (Mike)

 

2. Planting Operations Updates

- Updates & highlights of fall plantings (Mike/David)

- Site Assessments & upcoming decisions to be made regarding the options to address tree mortality (Mike/David/April)

- Keeping Vimy Park on track (Mike)

- For discussion/consideration: do we want to make all future HoH maintenance a 'project' of TFL?

 

3. Communications Updates

- Abbreviated synopsis of concentrated fall communications efforts (Mike)

- Update on ONroute (Mike)

- Review proposed media buy (Rebecca)

- For Discussion/consideration: approval for purchased ad space

 

4. Other Business/Discussion

 

- Meeting Adjourned -